About Us

Several years ago, car fanatic Gary Wood bought his first Td5 powered Land Rover and was frustrated at the quality of tuning products available to enhance it. He set about making his mark, adapting age old techniques to diesel engines without compromising on quality or power. Quickly building an industry renowned reputation, the demand for Gary’s refined Land Rover upgrade packages rapidly grew and Alive Tuning was born.

Who we are

At Alive, we make it our mission to transform, create and re-invent the greatest British motoring icon of all time over and over again giving each machine it’s own bespoke personality, look and feel.

We’re best known for our vast technical knowledge of all Land Rovers, but we have a specialism in upgrading the iconic and timeless Defender, making it a more refined and luxurious daily workhorse.

Our conversions across the Land Rover range refuse to compromise on quality and attention to detail. Offering enhanced presence and outstanding power and holding, the vehicles we build offer a different level of machine to the ones found on the factory floor. Upgrade to the Alive experience and let your vehicle completely own both the tarmac and the off-road track.


What our customers say

Every vehicle we build, is totally focused on you and your needs. With an almost infinite choice of configurations, we need to fully understand how and where you wish to use your vehicle.


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Our reputation has taken us around the world, with Alive vehicles owning the terrain of all corners of the globe. We regularly work with customers and companies outside of the UK, tuning and producing bespoke vehicles that deliver outstanding performance.


Discover how we can make your Land Rover feel Alive. Take a look at our FAQ area where our expert team have answered all the basics you need to know about our enhancement process and options. For your own tailor made tuning solution, give our team a call or drop us an email.